diff --git a/lib/cartodb/middleware/rate-limit.js b/lib/cartodb/middleware/rate-limit.js
index d7cc3598..b3c6d7fe 100644
--- a/lib/cartodb/middleware/rate-limit.js
+++ b/lib/cartodb/middleware/rate-limit.js
@@ -46,7 +46,9 @@ function rateLimit(userLimitsApi, endpointGroup = null) {
                 // retry is floor rounded in seconds by redis-cell
                 res.set('Retry-After', retry + 1);
 
-                const rateLimitError = new Error('You are over the limits.');
+                let rateLimitError = new Error(
+                    'You are over platform\'s limits. Please contact us to know more details'
+                );
                 rateLimitError.http_status = 429;
                 rateLimitError.type = 'limit';
                 rateLimitError.subtype = 'rate-limit';